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The benefits of cloud-based communications

If you’re a regular reader of our blog and social media content, then you’ll be familiar with the concept of cloud-based communication. If you’re not familiar with the term then don’t panic, we’re here to make business communication as simple as it can be.

Cloud communications are simply communications solutions which operate through an online network. Cloud-based communication solutions have introduced a modern approach to business phone systems, connectivity, and security, with applications and integrations available as well as analytics and call recording. The simplicity and high-level performance of cloud-based systems offers a wide range of benefits for businesses from efficiency to profitability.

This blog post will go through the key benefits that cloud communications can bring to your business.


Cloud communication solutions offer efficiency to your business operations. This is down to the range of features that come with a cloud-based solution from Chrome Telecom such as CRM integrations. By integrating your phone system with your CRM your team will become more efficient when handling customer phone calls, as the relevant customer account will pop up on their computer screen when the call comes through. This will save your team member time and ensure that your customer has their full attention.

Another feature which will benefit your team with efficiency is analytics. Analytics software synched to your phone system will provide valuable data that can be used to improve your business operations. With clear statistics showing your busiest hours during the day, you’ll know when you need to have the most staff available to take calls.

As well as business phone systems, Chrome also provides cloud-based business CCTV . An efficient feature of our security solutions is remote access to your cameras at any time through your mobile app which can even be installed on our Android powered desk phones. This will make it much easier to keep an eye on your business from anywhere, and in the event that you’re asked to provide the footage it’ll be more straightforward to transfer.


Another benefit of a cloud-based communications system is profitability. The range of features available with our cloud communication systems can contribute to increased profitability when used to their full potential.

An example of this is the missed call facility. Missed calls can equate to missed business opportunities, so you’ll want to return any missed calls as quickly as you can. By having a clear record of any calls that you’ve missed, you’ll easily be able to get back to your customers or potential customers.

Call recording can also benefit your business with profitability as it is a great aid to training. You can provide new starters, or employees that you wish to upskill, with calls taken by your best performing team members so that they can listen and learn. Long-term this can increase profitability as this training technique can be applied to various departments from sales to customer service, aiding with customer retention.

The analytics software of your cloud business communication system can further support profitability with a section dedicated to data relating to your marketing platforms. The software will show you which platforms are giving the best return on marketing spend, so you’ll know what’s bringing in revenue and what’s not quite working.

Customer experience

A high performing cloud-based system will allow you to provide a better customer experience. With more efficient operations as well as improved call quality and performance, your customers will have a great experience.

A key feature of a cloud-based business phone system that’ll create a better customer experience is call recording. Listening back to call recordings to confirm that you’ve correctly recorded a customer detail or order creates a better customer experience than calling the customer back. This is because you won’t be inconveniencing customers by having to double check a detail given in your conversation. Equally, having a missed call facility which allows you to easily return any missed calls will show your customers, and potential customers, that you can be relied on.


A cloud-based communication system will further benefit your business by supporting your growth plans. This is because cloud-based communication systems can very easily be scaled as your business grows and you require more phones at your premises. Our customers can get in touch with us when they’re ready to add to their system, and we’ll be happy to arrange this for them.

This also applies to the applications and software that we provide as we can add more users, and your security system can be added to as you move into larger premises or open a new branch.


Mobility is another great benefit of cloud-based communication systems. As our cloud-based business phone systems simply require an internet connection and plug socket they really can be used from anywhere. This supports remote and hybrid working as you can enjoy the professional features of your system from home and not just when you’re in the office.

As part of a cloud-based business communication system we can also recommend and provide high performing apps such as iPECS ONE which connects with your phone system so that you can make calls from our business number on the go. It also offers video calls and instant messaging, helping you to stay connected on the go.

We hope you’ve found our insight into the benefits of cloud communications helpful. If you’d like more information on how these features can benefit your business and support your individual business goals, then be sure to get in touch. We can arrange a site visit to your premises and quote you on a bespoke solution.

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