// AI for business

Help callers get to the right place sooner

Missed calls, busy periods and repeated questions can put pressure on your team.

Rated 4.9 on Google Reviews   |   Automated call handling and routing
A Chrome Telecom colleague builds an automated call flow on screen while wearing a headset
Gemma from the Chrome Telecom team

Why use Chrome AI Voice Assistants?

An AI voice assistant, sometimes described as an AI receptionist or virtual receptionist, can help answer calls, collect key details, route enquiries and take messages when your people are busy.

Chrome helps UK businesses decide where AI voice support fits, what it should handle and when a caller should reach a person.

We’ll look at your call flow, phone system, customer questions, data needs and handover process before recommending AI phone answering that fits your business.

The goal is simple: help more callers get a useful response without making the experience feel harder than it needs to be.

Support busy call times

An assistant can help with common questions, message taking and routing when call volumes are high.

Reduce missed enquiries

Callers can leave useful details, so your team has a clearer starting point for follow-up.

Route calls more clearly

The assistant can ask simple questions and direct callers to the right team, queue or next step.

Keep people in control

AI can support the first part of the call, but sensitive, urgent or complex conversations should move to a person.

Sarah on the phone at her desk, supporting AI voice assistants

What is an AI voice assistant?

An AI voice assistant is a phone-based assistant that can speak with callers and respond to simple requests.

It can be used to answer calls, ask for details, provide approved information, route calls or take a message.

For example, it may ask why someone is calling, take their name and number, then send a clear summary to the right team.

It may also answer common questions such as opening times, appointment information, service areas or basic support steps.

Some businesses already use a traditional IVR system for this today. An AI voice assistant works differently, since it can hold a more natural conversation rather than asking a caller to press a number for each option.

The exact setup depends on the platform, your phone system and the information the assistant is allowed to use.

It should not be left to guess.

A useful assistant needs clear answers, sensible limits and a simple route to a person.

Answer the call

Greet the caller and find out why they are ringing.

Take the details

Take a name, a number and the reason for the call.

Route or message

Send the call onward, or pass a clear summary to the right team.

Answer the basics

Opening times, appointment information and other common questions.

Before adding AI to your phone system, it is worth checking what happens to calls today.

Where do callers get stuck? Which questions come up again and again? Which enquiries need a person quickly? Which calls are being missed?

Chrome can help review your current call flow and identify where an AI voice assistant may help.

A good starting point is usually a simple, repeatable part of the call.

That might be asking the caller what they need, taking a message, routing to a department or answering a small set of approved questions.

If you use ChromeX, we can look at how AI call handling may fit alongside your call routing, queues, voicemail, reporting and wider communication tools.

Where other systems are involved, such as a CRM or booking platform, we’ll check what can be connected before recommending the process.

The assistant should fit the way your team handles calls.

It should not force callers through a long process just so the technology has something to do.

An AI voice assistant may support everyday call handling tasks such as answering calls during busy periods, asking the reason for the call, taking names, numbers and useful details, routing callers to the right team, taking messages when nobody is free, and sending call summaries to your team.

Some businesses may use an assistant for overflow calls.

Others may use it outside business hours, for a specific department or for a clear set of common enquiries, in place of an older answering machine or basic IVR system.

We’ll explain what the assistant can handle, what it should avoid and what happens when a person needs to take over.

The setup should be useful for callers and manageable for your team.

An AI voice assistant should work from information your business has approved.

That may include opening hours, department options, service areas, appointment rules, common questions or standard next steps.

It should also know what not to answer.

Chrome can help you decide which information is suitable, where it should come from and who will keep it up to date.

This matters because callers may treat an answer given over the phone as official.

If the assistant gives the wrong instruction, your team may have to spend more time correcting it later.

Good source information makes the assistant more useful.

Clear limits make it safer to use.

AI voice assistants work best when their limits are clear.

Some calls should not stay with an assistant for long.

This may include complaints, urgent issues, vulnerable customers, complex enquiries, payment concerns or anything involving sensitive information.

Chrome can help you decide when a caller should be passed to a person, a voicemail box, a call queue or an agreed follow-up process.

We’ll also look at what information the assistant should collect before handover.

That can help your team return the call with the right context.

The caller should not have to explain everything twice because the first system did not pass the message on.

Voice assistants may handle personal data.

That could include names, numbers, call reasons, appointment details, account information or call summaries.

Some setups may also involve call recording or transcription.

Before going live, your business should understand what information is collected, where it is stored, who can access it and how long it is kept.

You should also be clear with callers when they are speaking to an AI assistant and when calls are recorded or transcribed.

Chrome can help you work through the setup with your phone system, AI service and wider data protection requirements.

We’ll also make clear where legal, compliance or specialist advice may be needed.

The assistant should be tested before it handles live calls.

That means using the kinds of questions your callers actually ask, including unclear requests, background noise, accents, wrong numbers and callers who need a person.

Testing helps show where the assistant is useful and where the call route needs adjusting.

After launch, the setup should be reviewed.

Questions change. Services change. Callers find new ways to ask the same thing.

The assistant needs someone keeping an eye on it.

AI voice assistants and your wider setup

Call handling often connects with more than the phone system.

Your team may also use Microsoft 365, Teams, CRM tools, call recording, ticketing systems, appointment systems and managed IT support.

Chrome can help you look at the wider setup.

That makes it easier to answer practical questions.

Who receives the message? Where is the call summary stored? Can the assistant use approved business information? How does a caller reach a person? Who checks the assistant is still giving the right answers?

We’ll document what Chrome manages and where another provider remains responsible.

// Setting it up

How Chrome helps

A voice assistant should make calls easier, not add a barrier. This is how we work through it with you.

1

Understand your calls

We’ll discuss your call volumes, missed calls, common questions, teams and current call flow.
2

Choose the right use case

We’ll identify where an AI voice assistant may help and where a person should remain involved.
3

Plan the setup

We’ll agree call routes, approved answers, handover points, data handling and support responsibilities.
4

Set up and test

Where agreed, we’ll help configure the assistant and test it with real caller examples.
5

Support and review

We’ll stay available after launch and help adjust the setup as your team learns what works.
// Google Reviews

Help with calls when the team is busy

AI voice assistants work best when they support a clear call handling problem.

Read what customers say about Chrome’s communication, support and the people behind the service in our reviews.

Jake was extremely helpful and even gave good advice through clear communication when the issue was a manual fix on my end. His quick reply’s helped to resolve this matter swiftly. Many thanks to him.

elliott

Thank you so much to Jake at Chrome Telecom Limited for his excellent training and great product.

Claire Bryson

Kallum came today to install and set up our new phone system. He was excellent, talked through everything in laymans terms (which was needed) and went out of his way to leave us with a system that works for us.
We have been with Chrome for 3 years and have always found the service very good with desperate tech calls answered quickly and efficiently. I would highly recommend them

Kriss Morrison Cooper

Mark and Callum installed out new phone and cctv systems at Hilltop Garage Services in Horndean, they were really professional and left our premisies clean and tidy. Excellent job – thank you…

Graham Parish

We can’t thank Jake enough for his outstanding service! As a care home, reliable phone lines and Wi-Fi are absolutely critical for our daily operations. When we were unexpectedly faced with outages, Jake went above and beyond to resolve the issues swiftly and efficiently. His dedication and professionalism ensured that everything was back up and running smoothly, and we couldn’t be more grateful for his help. Highly recommended!

Caroline H

Jake was a massive help after our phone stopped working we could not take any bookings jake was on hand and quickly dialed in from his office and was able to get us back on line in no time at all
fantasitc service

Aaron Ludford

// AI Voice Assistants FAQ

Common questions about AI call handling

Common questions about AI voice assistants: what they can handle, how callers reach a person and what happens outside opening hours.

It is a phone-based assistant that can speak with callers, ask questions, provide approved information, route calls or take messages. The exact features depend on the platform and setup.

It can help with selected call types, but it should not replace human support for every situation. Chrome will help you decide which calls are suitable and when a person should take over.

Yes, where the setup supports it. It may take messages, collect details or provide approved information when your team is unavailable, similar to an AI answering service.

It may be possible, depending on the systems, licences and available connections. We’ll check what can be connected before recommending the setup.

The terms overlap. “Virtual receptionist” is sometimes used for a service answered by a person, an AI system, or a mix of both, depending on the provider. Chrome can explain exactly how the AI voice assistant works before you compare it with other options.

Start with your common call reasons, approved answers, handover rules, data requirements and the team responsible for reviewing the assistant. Chrome can help you work through this before anything goes live.

// Get in touch

Could your call handling use another pair of hands?

Your team may be missing calls, answering the same questions or spending too much time taking messages.

Chrome can help you decide whether an AI voice assistant is the right fit and how it should work alongside your people.

You’ll get clear advice on the call flow, setup, handover and support before anything goes live.