Phones and IT support for retail who can help
A customer wants to check stock. A collection needs an update. A store needs an answer from head office.
Why use Chrome for retail?
The right person may be serving customers, working in the stockroom or based at another location.
ChromeX helps store, customer service, warehouse and head-office teams make and receive business calls through desk phones, cordless handsets, computers, mobiles and Microsoft Teams.
Chrome can also support your connectivity, business mobiles, IT and cyber security. Your team has one place to start when something needs sorting.
Send enquiries to the right team
Direct stock questions, order updates, returns and supplier calls to the people best placed to help.
Handle busy periods
Use queues and overflow routes when stores or customer service teams are dealing with more calls.
Connect every location
Keep stores, warehouses, customer service and head office on the same phone system.
Manage fewer suppliers
Speak to Chrome about phones, mobiles, connectivity, IT and security through one helpful team.
Help stores handle calls during busy periods
Retail calls can cover much more than opening times.
A customer may want to check whether an item is available. They may need help with a delivery, return or collection. A supplier may need the store manager, accounts or someone at head office.
ChromeX can help your business answer through desk phones, cordless handsets, mobiles, computers or Microsoft Teams, route calls by store, team, telephone number or opening hours, place callers in a queue when staff are busy, send unanswered calls to another store, department or suitable device, deliver voicemail messages to an agreed email address, and review missed calls and call activity.
The Saturday rush is busy enough without every phone ringing at once.
Queues can hold callers until someone becomes available. Overflow routes can send unanswered calls to a central customer service team or another agreed location.
Recorded greetings can explain opening hours or guide people towards the right department.
We’ll look at the calls your teams receive and what happens when the first person cannot answer. This helps us plan a route that works for customers without pulling the whole store away from the shop floor.
Available features depend on the ChromeX licence, devices and services included in your setup.
IT support for retail
A shop runs on more than its phone line. Tills, card payments, stock systems and the network in every store all have to work on your busiest day.
Chrome looks after that technology, so your team can stay on the shop floor.
Systems that stay available
Tills and stock systems are needed most at your busiest hours. We’ll watch the network and the devices behind them, and sort faults before a queue builds.
Every store on one network
Stores, the warehouse and head office often grew their own setups. We’ll bring them onto one network you can manage, with support that covers every site.
Card payments and customer data
Taking payments and holding customer details both carry obligations. We’ll handle backups, staff security training and the access controls your card provider asks about.
Keep every location on the same phone system
Managing a separate setup for every store can make simple changes harder than they need to be.
ChromeX can bring stores, offices, warehouses and customer service teams into one business phone system.
Each location can keep its own number and call route where required. Staff can also transfer callers between stores, warehouses and head office.
If one store cannot answer, the call can move to another agreed team. If a customer contacts the wrong branch, staff can transfer them rather than asking them to start again.
The setup can also change as your retail business develops.
You may be opening another store, creating a central customer service team or changing trading hours for a seasonal period.
Chrome can help plan the phone, connectivity and user changes involved.
We’ll check what can be prepared before the opening date, which numbers need transferring and how calls should be handled during the change.
When temporary users or routes are no longer needed, we can help update the system.
One system, many stores
Stores, offices and warehouses on the same platform.
Local numbers kept
Each site keeps its own number and call route.
Transfer between sites
Move a customer to another store without hanging up.
Changes made once
Update opening hours or routing across the estate.
Give each team a practical way to answer
Not every retail team member works at a desk.
Cordless handsets may suit people moving between the shop floor, office and stockroom. Headsets may help customer service teams handling more calls.
Area managers and other mobile staff can use the ChromeX mobile application to make and receive calls through the company phone system.
They can present a business number, check voicemail and transfer callers without sharing a personal number.
Head-office staff who spend much of their day in Microsoft Teams can also use it for external calls through ChromeX.
Different teams can use different devices while remaining part of the same call groups and routes.
A store manager may need a cordless handset. An area manager may prefer the mobile application. A customer service adviser may work with a headset and computer.
We’ll review how each team works before recommending devices or applications.
Understand what happens when customers call
Call information can help managers see where customers are waiting and where enquiries may be getting missed.
ChromeX can provide information such as incoming and outgoing call volumes, answered, missed and abandoned calls, queue activity and average wait times, call activity across stores, teams or users, recordings for authorised staff, and caller information from connected CRM systems.
Reports can help you compare busy periods, review call routes and understand whether stores or customer service teams need more cover.
Live wallboards can show current queue information to supervisors.
The aim is not to produce another spreadsheet that nobody opens. It is to make useful information easier to see and act on.
Keep a clearer record
Calls may include order details, delivery information, complaints or an agreed refund.
Call recording can help authorised staff check what was discussed and provide examples for training.
Your business remains responsible for deciding which calls should be recorded, who can access them and how long they should be kept.
Connect calls with customer information
ChromeX connects with several CRM platforms.
These connections can help staff recognise callers, begin calls from a customer record and keep a clearer history of contact.
We’ll check the platform you use and explain what information can be shared before recommending a connection.
Keep stores connected
Your phone system is only one of the services that may depend on your internet connection.
Your connection may also support tills, payment services, an EPOS system, stock systems, office computers and workplace Wi-Fi.
Chrome can review the connectivity available at stores, head office and warehouse locations.
This may include business broadband, leased connections, workplace Wi-Fi, mobile data services and backup connectivity.
We’ll consider the size of each location, the number of users and devices, and the services that depend on the connection.
A smaller shop may need a straightforward connection for phones and office systems. A larger store or warehouse may need wider Wi-Fi coverage and more capacity.
Where backup access is included, we’ll explain how it works and which parts of the setup it is intended to support.
We’ll also confirm which services Chrome manages and which remain with another provider.
One Chrome team for your wider retail technology
It is not always clear which service is causing the problem.
A phone issue may turn out to be a broadband fault. A store team member may need help with an account. A new location may need phones, Wi-Fi, IT and security at the same time.
Chrome can help with business phone systems and mobiles, connectivity and workplace Wi-Fi, managed IT and Microsoft 365, cyber security, CCTV and access control, and workplace technology.
Bringing these services together can reduce the number of suppliers your store and head-office teams need to contact.
It also gives you a clearer place to start when several services are involved.
We’ll document what Chrome looks after and where another supplier remains responsible.
Related industries: hospitality and logistics. You can also browse every sector we support.
How we get your teams connected
A retail phone system should make multi-site changes simple. This is how we work through it with you.
Understand how your retail business works
Review the current setup
Plan and prepare the change
Train and support your team
Retail phone systems FAQs
Common questions about phone systems for retail: connecting multiple stores, keeping local numbers and handling seasonal call volume.
Can ChromeX support several stores?
Yes. Stores, warehouses, offices and customer service teams can be included in the same ChromeX phone system. Numbers and call routes can still be organised around individual locations.
Can each store keep its own telephone number?
Existing business numbers can usually be transferred, subject to availability and the information held by the current provider. We’ll check each number before planning the move.
Can unanswered calls go to another store or head office?
Yes. Call routes can send unanswered calls to another member of staff, team or location. We’ll plan the route around your opening hours and the people available to help.
Can staff answer calls away from the store?
ChromeX applications allow users to make and receive business calls from suitable locations. This may suit area managers, home-based customer service staff and other mobile teams.
What happens if a store's internet connection stops working?
Backup connectivity may be available, depending on the location and chosen service. We’ll explain how it works and which services it is intended to support.
Help more customer calls reach someone who can help
Stores may be missing calls during busy periods. Customers may be reaching the wrong location. Head office may have little visibility of what happens across the wider estate.
We can review your phone system, connectivity and wider technology, then explain the available options in plain English.
You’ll receive a practical recommendation based on the way your retail business works.